Posted on

The launch of contemporary SharePoint encounters including modern team sites, communication sites, modern lists and libraries, and hub sites bring a refreshed look and sweetness to SharePoint. Classic SharePoint encounters for example publishing sites and classic team sites left room from improvement, yet SharePoint upgrades frequently made branding customizations hard to migrate once they were performed with no proper expertise and experience.

This caused many to question if branding might be skipped, if branding might be overlooked. I’ve learned over many years of SharePoint projects that branding SharePoint to fit your business culture, when done the proper way, is frequently the allow it to be or break it feature driving user adoption. Let’s be genuine, simply because you build it doesn’t mean they’ll come.  And if they come, it doesn’t mean they’ll stay. This is true with modern SharePoint encounters too. Even though the choices are limited, investing time to design and brand SharePoint the right path pays off. 

Branding Promotes User Adoption  

As with every effective brick and mortar business, a company’s digital workspace must attract users, make sure they are feel in your own home, and cause them to become hang in there. Without thoughtful design, a portal look just like a “default” page, which transmits a note for your users. A default pages means, “Look elsewhere, the important information isn’t here.” 

Delighting users with thoughtful design engages and captivates them, which directly will mean you get user adoption. “Build it and they’ll come,” simply doesn’t apply within the digital world. You have to consciously build SharePoint solutions to be helpful, effective, and enjoyable, and they can come and hang in there. Branding and style must support and enhance a thoughtful consumer experience. Empathetic design and familiar patterns (UI factors that match the organization brand) also result in the interface simpler to make use of.   

Branding Communicates Engagement and Consistency 

Branding and style choices inform the consumer from the primary reason for the website by communicating the organization culture through its style. For instance, a website with vibrant colors, and playful fonts and iconography, could lure you to interact with increased spirit than the usual site having a muted color scheme, san serif fonts, and difficult lines.  

Because the workplace is constantly on the change, and increasingly more people find ourselves working remotely we start to feel isolated. An effectively branded portal can produce a feeling of cohesion that builds comradery, culture, and community. Consistency also grounds the organization, which may be essential in the ever-altering business world, culture, and technology. Consistency through the organization, from the external brand to the internal brand both matter. The nostalgia which comes from brand recognition plays a key role in creating a strong foundation for the organization.   

Branding Matters 

Branding and design have a tremendous impact on the way your users communicate with your portal. Branding promotes a feeling of possession, making the portal seem like it’s their own. Through proper utilization of design, you can attract your users for your portal and make them feel confident and comfy they have showed up in a destination with solutions. Good design directs your users to make use of the portal the method in which you intend them to, helping them get the job done more efficiently—a win-win for everybody.  

Have you ever found that branding and style matters? What success have you ever had convincing decision makers that purchase of the consumer interface matters? What roadblocks have you ever experienced? Drop a line within the comments below or connect beside me on LI/Twitter to provide your comments.  

Want to understand more about how design and branding can directly impact your users’ experience? Read this recent blog outlining UX/UI penned by one of our designers at PixelMill.