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Hey everyone, Jay Leask, Proper Consultant for AvePoint, here. Craig Jahnke and I’ve been getting a lot of fun doing our Around the Place podcast as well as for episode 2 we’re became a member of by AvePoint’s own Dux Raymond Sy, CTO for AvePoint Public Sector and CMO for AvePoint! Hear his unique undertake the Microsoft partner ecosystem, Teams, Bots, and much more! To hear our full interview with Dux, click here

Around the Place Episode 2 is here now! #spotpodE2 &lt– participate in the conversation

Interview with Dux Raymond Sy (17:10)

The below questions paraphrase Jay and Craig’s side from the conversation with Dux, the solutions are their own words.

Inform us regarding your experience at Microsoft’s partner conference, Microsoft Inspire.

This really is my eighth Worldwide Partner Conference, that has been rebranded as Inspire, and i believe this is actually the greatest shift for Microsoft, not just for partners but because a company. And boy will it be a lot of fun to become a Microsoft partner. In the finish each week, the theme was that Microsoft isn’t just likely to be someone-brought company, but it’s likely to be someone-First company. Now their concentrate on partners is a lot more powerful from every aspect of Microsoft: from engineering, to sales, to marketing. It had been a thrilling event. Discuss shift, it’s likely to be a large big shift for Microsoft.

What were a number of your key takeaways in the conference?

There’s really three big learnings I walked away with:

1. Microsoft’s Concentrate on Partners

Due to the cloud, [Microsoft realizes] they require this partner ecosystem to become dealing with them carefully. One statistic they introduced up is the fact that using the development of the cloud and edge devices, Satya [Nadella, Microsoft Chief executive officer] was pushing this idea of intelligent cloud and intelligent edge, that is a 4.5 trillion dollar chance. That’s lots of money, or lots of chance, for partners.

Among the greatest changes — shifts, should you may — is the concept that partners should certainly be side-by-affiliate with Microsoft. # 1, once they build technologies, they would like to build with partners. In older days, Microsoft would develop a software, the developers would go in internet marketing, the engineers would go in internet marketing, after which once they push it there for partners to determine then sell. What [Microsoft has become] saying is “we want some top partners that we’ll use, that we’ll share the street map with, that we’ll get feedback and make technologies with.” That’s an alteration.

The 2nd big change is they would like to visit market with partners more. It’s not only a one-off event, or webinars, or brochures, but they demand to construct an all natural go-to-market program regarding how to market not just Microsoft technologies but partner technologies too.

Finally, is they would like to sell with partners. The things they mean with that is basically, clearly, partners that build technologies on the top from the Microsoft stack, what they’re speaking about is the people, their salesforce, wouldn’t only sell Microsoft solutions, but would also sell partner solutions too. That’s really exciting and reveals lots of chance for partners too.

The main focus on partners is a lot more powerful and far bigger.

2. Microsoft is streamlining the way they take a look at their technology stack

Technologies [have typically been] damaged into such things as Office 365, Dynamics 365, Azure, Home windows devices, but Microsoft really wants to reposition and simplify it into four core support beams:

  1. First, it’s the things they call the current Workplace. Whenever you consider modern workplace it’s the activities, daily work, including Office 365, Home windows, EMS, something that is due to productivity. As part of Modern Workplace they launched Microsoft 365, that is basically a bundling of Home windows, Office 365, and EMS.
  2. The 2nd pillar is business applications think Dynamics 365, Application Source, any company solution.
  3. The 3rd pillar is data and [Artificial Intelligence]. This is searching at advanced workloads that azure provides such things as cognitive services, machine learning, big data, Cortana intelligence suite. Anything which is all about data and AI would come under that third pillar.
  4. the 4th pillar is infrastructure and devices any one of their hardware or infrastructure investment falls under that pillar.

You’ll start to see Microsoft messaging streamlined into individuals four support beams rather of simply product specific. In the finish during the day, the way you work, the way you might find individuals products is dependant on individuals four support beams they limited it to.

3. Industry solutions, from the selling perspective

Microsoft already had that, however their sales organization, their account management, may have teams concentrate on industry solutions. Whenever we discuss industry solutions this really is government, education, financial services, healthcare, retail, as well as their selling team is going to be centered on individuals industries, versus getting a selling team sell Office 365 or SharePoint.

That which was your preferred subject to speak about at Inspire?

Editors note: Dux would be a speaker at Inspire on various subjects including:

  • Dealing with Government Business Decision Makers
  • Business Growth for IoT
  • Artificial Intelligence
  • CityNext for Urban Innovation

I’m grateful which i had various possibilities to talk inside a quite diverse group of sessions. My personal favorite session which i did would be a session Used to do and among our partners, H3 Solutions, a session about AI. Basically, our session involved how Microsoft partners can boost their business with Microsoft AI. Therefore we spoken by what we’re doing with AI like a company so we spoken about how exactly someone, H3, extended our technologies to utilize AI too. If you are different, go to, Microsoft AI is really a suite of technologies that encompasses bots, machine learning, cognitive services, etc. We spoken about how exactly we integrated it into our solutions, the way it sets us apart like a partner, and H3 demoed the things they did with bots and Teams and integrated it with this AvePoint Online Services. It had been an enjoyable session, there have been lots of partners interested and excited to discover this. Which was an excellent session because, as everyone knows, AI may be the future.